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| projects, bigheads sports pictures, film crew, central florida sports marketing, financial services industry / training, language arts thematic units, mass media, honey, onlinepress releases, van, | Many dreamers in the personal computer industry believed, and still do, that opportunity is always knocking and that the market is virtually free for anyone to try something. These people are history of sports drinks joined by many more history of sports drinks who say that they don't want the software market to be controlled by only a few companies who decide what should be displayed in the limited shelf space. A smaller group that actively buys goods are interested in limitless shelf space. Catering to these history of sports drinks winds of revolt are the Web pundits, the Web developers, and the purveyors of Web advertising. One of the hottest ideas is that the Web will soon displace the current distribution apparatus for software, especially of multimedia entertainment currently on CD-ROM, increasing the customers' choices and making the development of interactive entertainment profitable for titles besides hit games. |
| The big lesson that I learned as a CD-ROM publisher still language arts thematic units deeply in debt (with a title that garnered excellent reviews and press coverage, and enjoyed over 20,000 sales), is that distribution power rules the market. It is not just a question of whether you as a publisher can get distribution; the question is whether you have enough money language arts thematic units to spend to pull customers into language arts thematic units the stores during that very short window of opportunity afforded you by the distribution system. Cynics like me think this is an extension of common sense, a lesson you could learn in any industry. To paraphrase the small publisher's motto, freedom of market is guaranteed only to those who own one. But not everyone in this industry is a cynic like me. |
